Matcha is more than a unique and trendy flavor. New research explains why it may soon be a sought-after functional ingredient. A published human study has found that Japanese ceremonial-grade matcha...
Latest News - Ceremonial Grade
Taiyo and ITO EN are once again making international headlines, this time with a study suggesting matcha’s benefits go beyond flavor and color. The food, beverage and supplement journals are...
Here is further evidence that global demand for premium Japanese green tea and matcha is stronger than ever. Green tea industry powerhouse ITO EN, well-known global suppliers of authentic, organic...