{"id":6620,"date":"2021-12-07T13:41:10","date_gmt":"2021-12-07T19:41:10","guid":{"rendered":"https:\/\/taiyogreentea.wpengine.com\/sunmatcha\/?p=6620"},"modified":"2024-04-08T08:12:30","modified_gmt":"2024-04-08T13:12:30","slug":"beyond-flavor-taiyo-international-and-ito-en-are-making-headlines","status":"publish","type":"post","link":"https:\/\/taiyogreentea.com\/organic-matcha\/beyond-flavor-taiyo-international-and-ito-en-are-making-headlines\/","title":{"rendered":"Beyond flavor! Taiyo International and ITO EN are making headlines"},"content":{"rendered":"<p>Taiyo and ITO EN are once again making international headlines, this time with a study suggesting matcha\u2019s benefits go beyond flavor and color. The food, beverage and supplement journals are spreading the news: Ceremonial-grade matcha, produced by ITO EN and offered by Taiyo International, enhances cognition and reaction times.<\/p>\n<p>This short video highlights some of the most remarkable findings from the study and what these journals are saying.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LDAkqUpHqMs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cThe study demonstrates the cognitive benefits of matcha, which provides evidence to support new health claims. This expands matcha from a desirable flavor and color to an ingredient that can also provide a verifiable benefit,\u201d says Nutrition Insight.<\/p>\n<p>Nutraceutical Business Review reports news that caffeine and theanine, both naturally present in matcha, create a positive effect on cognition in young, healthy adults during and after exposure to stress conditions. Higher attentional and cognitive function translates to improved performance during work and daily activities.<\/p>\n<p>NutraIngredients-USA reveals, \u201cAny improvement in a young healthy person is noteworthy since they are at their highest mental state, whereas any cognitively impaired population has more room for improvement.\u201d<\/p>\n<p>Evidence confirms that matcha is an indulgent ingredient with nootropic benefits. \u201cFormulators can easily supplement the L-theanine in ceremonial-grade matcha by adding 50 to 150 mg of Suntheanine to take further advantage of its scientifically proven mood, sleep and focus benefits,\u201d suggests a Nutritional Outlook article.<\/p>\n<p>Taiyo shares the trade media\u2019s excitement about the results of this study and is proud to make beneficial ITO EN\u2019s ceremonial-grade matcha available to our customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taiyo and ITO EN are once again making international headlines, this time with a study suggesting matcha\u2019s benefits go beyond flavor and color. The food, beverage and supplement journals are spreading the news: Ceremonial-grade matcha, produced by ITO EN and offered by Taiyo International, enhances cognition and reaction times. This short video highlights some of [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":6621,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[220,221],"tags":[224,223,222],"class_list":["post-6620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceremonial-grade","category-in-the-news","tag-ceremonial","tag-in-the-news","tag-ito-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taiyo International and ITO EN are making headlines<\/title>\n<meta name=\"description\" content=\"The food, beverage and supplement journals shared that ceremonial-grade matcha enhances cognition and reaction times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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